In 2024, cybercriminals will increasingly turn to artificial intelligence (AI) to enhance their fraud techniques, posing new challenges to global cybersecurity. These AI-powered scams are not only more sophisticated but also more personalized, making them harder to detect and prevent.

Scamnews.info reports that from automated phishing campaigns to deepfake impersonations, fraudsters are leveraging advanced technology to deceive individuals and organizations. One significant development is the use of AI to create highly convincing phishing emails.

By analyzing vast amounts of data from social media and other online sources, AI algorithms can generate messages that mimic the writing style and tone of trusted contacts or reputable companies. This personalization increases the likelihood that recipients will fall victim to these scams, as the emails often appear legitimate and relevant to the recipient’s current interests or activities.

Another worrying trend involves deepfake technology, where AI is used to create realistic audio and video content that impersonates trusted figures such as corporate executives, celebrities, or even friends and family members. These deepfakes are used in a variety of scams, including fraudulent money transfer requests, misinformation campaigns, and unauthorized access to sensitive information.

The realistic nature of deepfakes makes it increasingly difficult for people to distinguish genuine communications from fake ones. In response to this growing threat, cybersecurity experts and organizations are ramping up their defenses by incorporating AI-based detection tools and increasing public awareness campaigns.

Educating individuals about potential signs of AI-powered fraud and promoting best practices for online safety are critical steps in reducing risk. As AI technology continues to advance, continued collaboration between technologists, policymakers, and the public will be critical in combating the sophisticated tactics used by modern fraudsters.