A new scam is targeting businesses and website owners looking to improve their search engine rankings. Google SEO scams capitalize on the desire to gain better visibility in search engine by falsely claiming that they can improve rankings through direct payments to Google.

According to Scamnews.info, these scammers often contact victims via email or phone, claiming to be official Google representatives. They claim that for a fee, they can manipulate Google algorithm to improve the rankings of the victim website.

This claim takes advantage of many people lack of knowledge about how search engine optimization (SEO) works. Victims, looking to improve their online presence, may fall for this scam, paying large sums of money in the hope of seeing immediate improvements.

Unfortunately, once the payment is made, the scammer disappears, leaving the victim with no ranking improvements and a lighter wallet. Google explicitly states that they do not offer paid services to manipulate search rankings, emphasizing that their search algorithms are designed to reward original, high-quality content.

To avoid falling victim to such scams, businesses should be wary of unsolicited offers that promise guaranteed improvements in search rankings for a fee. It’s important to understand that legitimate SEO requires consistent effort, quality content, and adherence to Google guidelines.

When in doubt, consult a reputable SEO professional or directly with Google support to help verify the authenticity of the claim.